Car Expo and Dealership Pavilion
Project: Wuhan 3 Worlds. Wuhan, China. Concept Design
Mixed-Use Urban District. Master Planning, Architecture Core & Shell
Team: David Glover, Adham Refaat, Adam Rude, Leonora Bustamante, Sean Chen
Gensler, Los Angeles. 2016
Exterior Main Corner View
Built Around the Buyer
We propose a new spatial model for the retail car industry. By combining the
attributes of Culture, Exhibition, Information, Movement, we open up new
possibilities and offer a fresh way to present physical dealership experiences, and
create a next generation sequence in the entire car purchasing journey.
We propose a new spatial model for the retail car industry. By combining the
attributes of Culture, Exhibition, Information, Movement, we open up new
possibilities and offer a fresh way to present physical dealership experiences, and
create a next generation sequence in the entire car purchasing journey.
Exterior Views
Reinventing the car-buying experience
The auto retail experience has not changed much since the 1950’s. In urban locations, several dealerships are
aggregated for choice and convenience. However, today’s consumer seeks more than just a transaction, they come for a cultural experience.
The auto retail experience has not changed much since the 1950’s. In urban locations, several dealerships are
aggregated for choice and convenience. However, today’s consumer seeks more than just a transaction, they come for a cultural experience.
Exhibit Rooms and Terraces
Concept Diagrams
We propose “Autopolis Expo” as a new innovative model for the retail car industry. By combining the attributes of Culture, Exhibition, Information, Movement, we can open up new possibilities and offer a fresh way to present
physical dealership experience, and create a next generation sequence in the entire car purchasing journey. The vertical stacking the dealerships promotes an easy comparison, in which more choices are closer to each other. The internal track allows performance testing in a secured environment. The vertical car elevators bring the cars straight the buyer, so the task of buying a car becomes less physical and more enjoyable. For car enthusiasts, the exterior terraces and display zones promote meandering and interaction.
physical dealership experience, and create a next generation sequence in the entire car purchasing journey. The vertical stacking the dealerships promotes an easy comparison, in which more choices are closer to each other. The internal track allows performance testing in a secured environment. The vertical car elevators bring the cars straight the buyer, so the task of buying a car becomes less physical and more enjoyable. For car enthusiasts, the exterior terraces and display zones promote meandering and interaction.
Function Diagrams
Diagrammatic Plans
Exterior Main Corner View
Building Section
The design is intentionally iconic, a merge between highway and museum, that highlights the car culture and the vehicles, while providing a unique car buying experience.
Our proposal aims to counter the current privatized urban developments in China by creating a 21st century porous arrangement that is inviting and open to the public of space around, over, and through multifaceted spatial layers.
Passages through the project promotes interactive relations and encourages encounters in the public spaces that vary in program from auto, commercial, working, living, and recreation.
Our proposal aims to counter the current privatized urban developments in China by creating a 21st century porous arrangement that is inviting and open to the public of space around, over, and through multifaceted spatial layers.
Passages through the project promotes interactive relations and encourages encounters in the public spaces that vary in program from auto, commercial, working, living, and recreation.
View from Pedestrian Bridge
Exhibition Terraces
Interior View
Aerial View
Road Loop Diagram
Wuhan 3 Worlds is a dynamic urban experience that animates the urban location and advances the long-term vision for the city of Wuhan as a vibrant cultural capital and global leader in innovation and sustainability. The project explores the idea of creating a city within a city. A place with an iconic presence. A heterogeneous composition of districts characterized by a horizontal juxtaposition.
